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Poster: Spuzz Date: Mar 14, 2005 7:21am
Forum: movie_of_the_week Subject: What about Dad?

"Ask Mom to buy Sunbeam Bread!"

What happens if Dad buys it?

This has been bothering me all weekend.

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Poster: Marysz Date: Mar 15, 2005 11:51am
Forum: movie_of_the_week Subject: Re: What about Dad?

Neither Mom nor Dad wanted to buy this tasteless, overpriced bread. During the fifties American towns and cities were filled with corner bakeries. Plus, a lot of Moms baked their own bread. That's why you never see a parent in these Sunbeam ads. Sunbeam knew that no (sane) adult would ever want to buy their bread.

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Poster: Scott Bot Date: Mar 16, 2005 4:35am
Forum: movie_of_the_week Subject: Re: What about Dad?

Even now, most people buy the store brand bread. It's pretty much the same thing, but a heck of a lot cheaper...

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Poster: Spuzz Date: Mar 15, 2005 3:32pm
Forum: movie_of_the_week Subject: Re: What about Dad?

Ahhh Mary, you ALWAYS drive the point home, always make me think, "Now why didn't I think of that?" and you've proved it again!

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Poster: ridetheory Date: Mar 16, 2005 3:10am
Forum: movie_of_the_week Subject: Re: What about Dad?

Sunbeam knew that no (sane) adult would ever want to buy their bread.

Never overestimate the sanity of the average American.

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Poster: Scott Bot Date: Mar 14, 2005 10:20pm
Forum: movie_of_the_week Subject: Re: What about Dad?

Remember, this is the Fifties. Dad wasn't supposed to do the shopping. He was supposed to earn the money and spend his weekends doing manly stuff.

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Poster: ridetheory Date: Mar 15, 2005 8:14am
Forum: movie_of_the_week Subject: Re: What about Dad?

...like bringing home the bacon.

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Poster: Visaman Date: Mar 15, 2005 5:35pm
Forum: movie_of_the_week Subject: Re: What about Dad?

I bring home the bacon, fry it up in the pan, and never, never, never let you forget you're a man, 'cause I'm a woman, I'll say it again, I'm a woman!

Umm...sorry about that chief!

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Poster: Steve Nordby Date: Mar 15, 2005 9:48am
Forum: movie_of_the_week Subject: Re: What about Dad?

What kind of kid is going to waste his chance to influence parental buying on bread? I mean, with all those sugar cereals to nag for!

My mom didn't drive, so when my parents moved to suburbia in 1962, just about every Saturday Dad got a big shopping list. So for me, asking Mom might have got it on the list, but volunteering to go shopping with Dad was the key!

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Poster: ridetheory Date: Mar 15, 2005 11:41am
Forum: movie_of_the_week Subject: Re: What about Dad?

What kind of kid is going to waste his chance to influence parental
buying on bread?


"I WANT MY MAPO!"

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Poster: Scott Bot Date: Mar 15, 2005 10:08am
Forum: movie_of_the_week Subject: Re: What about Dad?

Yeah, Dad was always good for getting things that Mom wouldn't let us get.

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Poster: AppleGirl Date: Mar 16, 2005 6:46am
Forum: movie_of_the_week Subject: Re: What about Dad?

I grew up in suburbia in the 1950s-60s. Most families had one car. During the week, the dads in our neighborhood took the car to work, leaving the moms and children stranded in suburbia. My Mom always did the shopping on weekends. While Dad was at home, enjoying his Tiki Bar, of course!

There were no corner bakeries in new suburbia. For that, you had to make a special trip to an actual town or city. My mom always bought Wonder Bread at the Jewel grocery store.

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Poster: Scott Bot Date: Mar 16, 2005 9:59pm
Forum: movie_of_the_week Subject: Re: What about Dad?

I grew up in a very small town in Southwestern Wisconsin back in the early seventies. This was about the time the old downtown grocery stores built in the thirties and forties were closing, and new standalone stores were going up on the outskirts of town. After the IGA downtown closed, we started to go to another town about 40 miles away to shop at a store with a unique idea: you marked your own prices on the package. In those pre-barcoding days, someone had to use a label gun to mark all of the products in the store. This store would give you a black crayon when you went in, and you wrote the price down on the package and took it to the register. We used to fight over who got to mark the packages.

Then they got barcode readers, and the dream was over...

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Poster: AppleGirl Date: Mar 16, 2005 6:56am
Forum: movie_of_the_week Subject: Re: What about Dad?

Here is a photo of the exciting day in 1959 that the Shopping Center finally opened in the suburb I grew up in. You can see the Jewel where my mom bought Wonder Bread!

http://www.hoffmanestates.com/visitors/images/histor7.gif

Before the miracle of that shopping center, we had to drive about 10 miles to an actual town for groceries. These housing developments were literally built in the middle of nowhere. Just rows of little houses built on the farmland.

Today, that area has one of the world's biggest indoor malls and millions of adjacent retail square footage: the monster that is Woodfield.